New showroom dedicated to company’s deep roots in the floorcovering industry
Fort Lee, NJ – October 16, 2024 – – Couristan is proud to announce the grand opening of a new 2,659 square foot High Point Market showroom within the IHFC building, space #D335. The company will be celebrating the grand opening of the showroom on Sunday, October 27th from 3:00-6:00pm with a ribbon cutting ceremony followed by cocktails and hors d’oeuvres.
The aesthetic of the new showroom is mid-century modern with a twist and pays an ode to the lineage of the 98-year-old company while bringing the company into the now. Products are featured in vignettes with most products displayed on 6’ x 9’ racks, and two racks dedicated specially to display 8’ x 10’ area rugs to help showcase the company’s design direction of high-end handmade products. The company’s latest designer-driven residential broadloom products and custom rug program will be showcased within the company’s established and well-recognizable visual merchandising displays.
As the company nears its 100th anniversary, a prominently displayed “History Wall” showcasing the company’s deep roots and honoring the pioneers of the company and its past offerings will provide customers with a cozy, family-type working environment.
“High Point has been a global hub for the home décor industry and buyers clearly see this as a destination where trends emerge,” stated Len Andolino, President of Couristan. We’re extremely excited about our new showroom space, and feel this venue gives us an opportunity to properly present our design direction of higher-end area rugs and our renowned, designer-driven residential broadloom products.”
NEW COLLECTION HIGHLIGHTS
CASTILLE COLLECTION
CASTILLE 2918/4111 Fiore/Petrol
- Machine-woven of a blend of outdoor-use polyester and poly-chenille
- Chenille accents add texture and interest
- Constructed on a tapestry machine for a unique finish
- Transitional, contemporary and botanical designs lend themselves to multiple environments, both indoors and out
- Mold/Mildew and Water Resistant; UV Stabilized
- Pet-Friendly
- Available Sizes: 5’3” x 7’6”, 8’1” x 11’2”, 9’8” x 13’6”
COSMOROS COLLECTION
Cosmoros 5417/1401 Himba/Natural
- Hand-woven of 100% jute with fringed edges
- Ethnic-inspired abstract designs boldly highlight the natural fibers of this collection, giving them an organic feel
- A natural color palette allows for ease of design options, working well in eclectic, modern and transitional environments
- Not intended for outdoor use
- Zero Pile
- Available Sizes: 6’x 9’, 8’ x 10’
ELSYSIAN COLLECTION
Elsysian ELO1/2002 Athena/Sunrise
- A fresh approach to traditional motifs, Elysian is a unique collection of handmade rugs woven in a beautiful high/low construction
- Utilizing an Oushak weave, each piece features raised elements to enhance the design giving them texture and interest
- Designs are without repeat allowing for a bolder statement in any room in which they are placed
- Works effortlessly in traditional, transitional, contemporary and eclectic environments
- Hand-knotted of 100% wool with fringed edges
- Available Sizes: 5’6” x 8’6”, 7’6”x 9’6”, 8’6” x 11’6”, 9’6”x 13’6”
UTOPIA COLLECTION
Utopia UTO2/3001 Vesta/Navy
- Inspired by the centuries-old designs that came before them, Utopia is an ode to yesterday with a nod to today
- Traditional designs are given a modern twist in colors that echo of-the-moment aesthetics in rich pinks, turquoise, gold and green
- Motifs are rooted in history, but are oversized and without repeat, lending a punk edge to each
- Hand-knotted of 100% wool with fringed edges
- Available Sizes: 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”, 9’6” x 13’6”
Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom rugs. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, ecommerce channels, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186 or visit our website at www.couristan.com.
